Most of the time we tend to focus on WHAT a business does. We do this because it is how we determine whether we will go to a business to get what we want or what we need. The real trick is to come to know what are the wants and needs of the customer. To align the capabilities of the business with the current and future wants and needs of the customer.
For 66 years we here at RCP Block & Brick have been continually seeking to know what our customers want and what they may want in the future. All one needs to do is look at our product offering today and compare it to the products available 20, 30, or 60 years ago, to realize that RCP has done a pretty good job of having what our customers want. For many years we have believed that our masonry and hardscape patrons want a one-stop-shop.
RCP Block & Brick is uniquely that place. Where else can you go to find virtually all of the numerous kinds of masonry and hardscape products? Block, brick, natural and manmade stone, sand, rock (construction grade and landscape), cement, rebar…..the list goes on. And, it won’t stop there. We are passionate about developing and providing products to meet the changing tastes and lifestyles of builders, designers and homeowners alike.
WHAT else does RCP Block & Brick have that adds value to our customers’ experience? How about our SIX conveniently located Masonry and Hardscape centers. Our sites are within 20 minutes of most areas throughout San Diego and South Riverside Counties. You can find the same outstanding products and service that we have come to be known for at any of our locations. Whether you’re a Pro or a do-it-yourselfer, want us to deliver or you pick it up, RCP has the knowledgeable and helpful staff with a wonderful mix of youth and experience ready to assist you.
Now for the WHY. We have many customers that come to RCP for what we do. We have many customers that come back day after day, week after week, and year after year because of WHY we do WHAT we do. First of all this business is in our blood. RCP Block & Brick is a locally owned family business with 1st, 2nd, 3rd generation owners working alongside other families, mothers and sons, fathers and daughters, that have made up the RCP family for most of its 66 years. Like in so many areas of life, who we are can be highly influenced by our ancestry. Additionally, we all enjoy working together and helping our customers in their quest to build beautiful masonry creations.
Whether it is to be a sustainable company and stand up to the rigors of today’s world, there are many reasons WHY we do business in the manner we do. Foremost is our desire that RCP Block & Brick be a valuable resource to its customers. A company that respects its customer, time, hard work, and ability to be profitable. WHY? Because we want our Customers to get what they want. A successful outcome on the projects they embark upon with RCP as their supplier.
Mike Finch, CEO
(Article written for Blocktalk Newsletter – 2013/Q1)